Pending Lawsuit Alert…I’m Talking to You Kellogg’s

by Craig Price on

Saw this at Network World and had to speak up.

For anyone who thinks negative thinking is not necessary, I give you Kellogg’s LEGO Fruit Flavored Snacks. Whoever came up with this legal booby-trap should be fired for being too positive. I can see them pitching the idea:

Positive Pitchman:

Kids love LEGOs right?

Kids love fruit flavored snacks.

Lets combine the two and make a fortune!

We’ll make the snacks look exactly like real LEGOs and let the rug rats go to town on them! It can’t lose!

Negative Thinker:

Uh…if they look just like real LEGOs, might kids start putting real LEGOs in their mouth? They could choke.

PP:

Get this jerk out of here! We’re trying to make money. Kids aren’t stupid enough to think that a LEGO snack is anything like a regular LEGO. They taste completely different!

So I wish Kellogg’s good luck with their new snack. They’ll need it.

Some ideas will always sound bad. No matter how tasty they may be.

{ 1 comment… read it below or add one }

1 Elizabeth Cates June 19, 2008 at

What’s next, Johnny Bag-O-Glass? Marketing geniuses at their finest.

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